Recently Ben Tran was asked, “Which is more challenging? Being a five-time Ironman triathlete or being the father of five children?”
In true Ben Tran style, he thought about it for a moment, smiled, then moved forward to the work at hand. What was the work at hand? Tran was directing a focus group of community volunteers in a brand refresh for Kootenai Health. Why was he running a branding group for Kootenai Health? Simply stated, the answer is that Ben is the owner of Tran Creative, a brand design firm in downtown Coeur d’Alene.
However, this isn’t a story about Kootenai Health. It’s about Ben Tran and what he does for our community. He has been involved in providing the fresh look for many of North Idaho’s most prominent local companies, including Kootenai Electric Cooperative and Family Home Care, not to mention McEuen Park for the city of Coeur d’Alene.
Tran Creative – owned by Ben Tran – specializes in image design for both local and international companies. Tran Creative promotional material for Toshiba is pictured above.
What Tran does is complex, but it has a very simple name – branding. It’s kind of like living the gospel of Jesus Christ. The gospel of Jesus Christ is very simple. Treat others as you would be treated. Forgive yourself, forgive others and serve as Christ did. Very simple principals – but it takes work to get it right.
Branding requires a team of creative people, trying different ideas, colors and shapes to find the right visual message for a particular product. It also takes participation in the form of focus groups and considerable market research to position and execute the message... Read Full Story →