On the surface, an advertisement parodying an antiperspirant commercial may not seem like something that could promote education, let alone have a connection to Spokane.
Stephen Jones in the Harold B. Lee Library promotional video “New Spice” which is a parody of the popular Old Spice “Smell Like a Man, Man” T.V. Commercials. Contributed Photo.
Yet for student employees of the BYU Harold B. Lee Library, the idea was simple: Produce a spoof of an Old Spice ad that would air occasionally on closed-circuit campus TV. The result: The video received almost two million YouTube views in less than three weeks.
And the man who wrote the BYU “New Spice” ad is a BYU student from Spokane.